Going Upstream: Using powerful and positive storytelling to build bridges, create common ground and inspire stewardship

Background About Upstream:

• The environmental movement is stuck – the confluence of polarization and degrigation
• The magic of “place” in storytelling
• Choosing language that invites vs. excludes
• Using trusted messengers to inspire connection and stewardship
• Weaving stories to connect the dots

Discovering Your Upstream Story:

• Your connection to our natural places
• How you experience them in faith, in ritual and in practice
• Your intrinsic values in caring for them
• Your next—what you want for future generations

Going Upstream:

• The Upstream Campaign
• The Upstream Pledge
• Find Your Next—helping people along their stewardship journey

Andy Goldman-Gray is the Executive Director of Upstream.  He’s spent his career in cause marketing helping to connect people with their passion for community service.  He’s led campaigns that have raised billions of dollars for community issues, helped start GiveMN and takes pride in his ability to connect with people from across political, racial and geographic differences.  He, his wife and four (college aged) kids live in White Bear Lake.  Andy grew up at Unity Unitarian in St. Paul, and spends his outdoor time split between hiking in the state parks and at the Otter Lake Dog Park with Clover, his wheaten terrier.

www. Mnupstream.org